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Topic
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I have my test tomorrow and WC is not my strong point, although I got comparable the second time and weaker the first. I use Roger and he said to make sure to include an intro, middle, ending paragraphs, and write with no grammatical errors. He also said to restate the question in the intro paragraph. The problem is when I am at the test, I blank out and forget to include the meat (specific keywords). I am not good at BSing a topic. I just wrote this WC in 10 minutes, let me know if it will pass during the test?
QUESTION
The CEO of Urton Corp., George Jones, is preparing for a strategic planning session with the corporation’s board of directors. The company has pursued a product differentiation strategy in the past but is having difficulty maintaining margins due to significant competition from domestic and foreign competitors. Write a memorandum describing the product differentiation strategy and another strategy that might be pursued if product differentiation is not working.
ANSWER
As I understand, your company is preparing for a strategic planning session with the corporation’s board of directors. As requested, this memorandum will describe the product differentiation strategy and another strategy that might be pursued if product differentiation is not working.
Product differentiation is a key strategy in strategic leadership. It helps your company stand out amongst its competitors. For example, your company may change perceived brand differences by increasing the quality of the product.
Another strategy is cost leadership. This will help your company have an edge over your competitors. In lowering the cost of your product, you can compete in price. The public could choose your product over competitors because of the cost difference.
As you can see, both product differentiation and cost leadership strategies are vital in strategic planning. If you have any questions, please feel free to contact me.
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