Market research – R&D expense?

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  • #3131835
    animalwithin
    Participant

    I'm getting multiple answers for this one. Is market research an R&D expense or is it a selling expense?

    #3132567
    monikernc
    Participant

    This article says it is excluded from r&d. https://www.cpajournal.com/2017/10/30/u-s-research-development-tax-credit/

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    #3133491
    animalwithin
    Participant

    Thank you @monikernc

    I could have sworn I saw somewhere that if market research is done under the auspices of discovering new knowledge, tech, etc. then it falls under R&D but in all other cases, it's not. Hoping someone could confirm that.

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