It's free – all you pay is $6.95 for shipping and handling.
Why should you take the time to order it and read it? Brendon is legit – I've been to two of his seminars on starting and growing a business and will be reading it myself.
Why would Brendon give this away? It's a genius move. He wants people to read it and then review it on Amazon.com.
I'm not receiving any compensation for promoting this book. I just think you should go order it and read it. 🙂